Recommendation algorithms deciphered: how to boost your reach?

Have you ever wondered how certain videos, articles, or products magically appear in your news feed, immediately capturing your attention? You might think it’s pure coincidence, but it’s actually a much more... Read more »

How to measure the impact of a website redesign on your SEO visibility?

Have you ever invested time and resources in redesigning your website, hoping to see your visibility on Google soar, only to end up facing disappointing results? Or perhaps you are about to... Read more »

How to detect a fake verified account on social networks?

Have you ever wondered if the certified account you were following was authentic? In a world where online appearances are increasingly deceptive, it has become essential to distinguish the real from the... Read more »

Retail and sustainability: how to reduce waste at the point of sale?

Have you ever noticed those supermarket shelves filled with products about to expire, or those sale clothes that never find a buyer? In the retail sector, every unsold product is a step... Read more »

Social commerce: how do creators monetize their communities?

Have you ever wondered how the creators you follow on social media manage to turn their passion into a profitable business? Behind every engaging post and viral video lies a well-thought-out strategy.... Read more »
Le nouveau format d’avis clients que Google affiche dans les résultats e-commerce

The new customer review format that Google displays in e-commerce results

For several weeks, many e-merchants have noticed a change in the way Google displays customer reviews. The classic stars and simple scores have been replaced by a new enriched format, more visual... Read more »
Page produit la structure gagnante pour augmenter le taux d’ajout au panier

Product page: the winning structure to increase the add-to-cart rate

On an e-commerce site, the product page is often the most decisive. It converts, reassures, answers, influences, and guides the user towards purchase. Yet, many companies focus on traffic without optimizing the... Read more »
Heatmaps interpréter les clics et scrolls pour ajuster le design des pages produit

Heatmaps: interpreting clicks and scrolls to adjust product page design

Product pages play an essential role in the online purchasing process. Their effectiveness directly influences visitors’ decisions to proceed or not towards conversion. Yet, many brands still rely on assumptions rather than... Read more »

How do AIs detect and filter fake news on social networks?

Have you ever shared information on social media before realizing it was false? In a world where news circulates at lightning speed, it has become almost impossible to verify every fact by... Read more »
ROI d’une campagne d’influence les bons KPIs à suivre

ROI of an influence campaign: the right KPIs to follow

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