Increase in postal rates in 2026: what changes for mail and Colissimo

Do you remember the time when sending a letter cost barely the price of a coffee? With the new rate changes announced by La Poste for 2026, the reality of postal shipments... Read more »

The Council of the European Union approves the potential introduction of the digital euro

The Council of the European Union recently approved its endorsement for the potential circulation of a digital euro. This advancement marks a decisive step in the development of a European digital currency,... Read more »
Vinted sur smartphone

How to maximize your sales on Vinted thanks to artificial intelligence

Vinted, the famous clothing resale platform, has become a true eldorado for those looking to supplement their income. By using ingenious techniques, some users manage to generate substantial income. Discover how Hugo,... Read more »

Shein temporarily escapes the suspension of its site: the government responds by appealing

Shein, the Asian online fashion giant, has avoided an immediate suspension of its site in France, despite accusations regarding the sale of illegal products. This judicial decision, although temporary, has prompted a... Read more »

Amazon Now: how 30-minute delivery redefines the customer experience

Amazon continues to push the boundaries of logistics with an ultra-fast delivery service that could well redefine our consumption habits. While the endless wait for packages is a thing of the past,... Read more »

Amazon reduces its fees in Europe for partner sellers starting from December 2025

Amazon announces a significant reduction in its fees for European sellers, a decision that could transform the landscape for small and medium-sized enterprises on the continent. Starting in December 2025, sellers will... Read more »
Le nouveau format d’avis clients que Google affiche dans les résultats e-commerce

The new customer review format that Google displays in e-commerce results

For several weeks, many e-merchants have noticed a change in the way Google displays customer reviews. The classic stars and simple scores have been replaced by a new enriched format, more visual... Read more »
Page produit la structure gagnante pour augmenter le taux d’ajout au panier

Product page: the winning structure to increase the add-to-cart rate

On an e-commerce site, the product page is often the most decisive. It converts, reassures, answers, influences, and guides the user towards purchase. Yet, many companies focus on traffic without optimizing the... Read more »
Heatmaps interpréter les clics et scrolls pour ajuster le design des pages produit

Heatmaps: interpreting clicks and scrolls to adjust product page design

Product pages play an essential role in the online purchasing process. Their effectiveness directly influences visitors’ decisions to proceed or not towards conversion. Yet, many brands still rely on assumptions rather than... Read more »

Donald Tang: The Journey of a Strategist Between Wall Street and Fast Fashion

Donald Tang, an iconic figure in the fast-fashion industry, has had a career as diverse as it is impressive. From Wall Street to Hollywood, and then to leading Shein, Tang has built... Read more »