Do you remember the moment when Alexa entered our lives, transforming our homes with her warm voice and quick responses? Since its launch in 2014, this voice assistant has been a pioneer in its field. But what happens when technology evolves and new innovations emerge? How does a company like Amazon adapt to the era of generative artificial intelligence?
The 3 must-know facts
- Amazon unveils Alexa.com, a web platform transforming Alexa into a chatbot competitor to ChatGPT.
- The new interface allows Alexa to perform complex tasks such as organizing trips and managing documents.
- Access to Alexa.com is currently limited to the United States for Alexa+ Early Access users, with a monthly fee of $19.99 for non-Prime subscribers.
The evolution of Alexa with Alexa.com
In January 2026, Amazon took advantage of CES in Las Vegas to announce Alexa.com, a platform that promises to reshape the image of its voice assistant. This website transforms Alexa into a sophisticated chatbot, capable of competing with services like ChatGPT. The goal is clear: to show that Alexa can do much more than just provide weather forecasts or play music on a connected speaker.
Advanced features of Alexa+
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Alexa.com does not just offer a simple visual overhaul. The platform provides a chat interface that allows users to ask Alexa to organize trips, generate shopping lists from recipes, or analyze documents to add appointments to the calendar. These features are comparable to those of artificial intelligences like ChatGPT or Gemini, offering an enriched and personalized user experience.
Access and service cost
For now, access to Alexa.com is reserved for “Alexa+ Early Access” customers residing in the United States. The interface is only available in English and requires the device language to be set to “English United States.” Although access is free during the test phase for eligible users, Amazon has announced that the service will become paid, with a cost of $19.99 per month for those who are not Prime subscribers. For users in France, no free version is planned at the moment.
Amazon and artificial intelligence
Amazon has always been a major player in the technology field, with products and services that have transformed consumption habits and technology use. The introduction of Alexa in 2014 marked a turning point in how we interact with our devices. Today, with Alexa.com, Amazon seeks to position itself at the forefront of innovation in artificial intelligence, facing competitors such as Google and Apple, while redefining the capabilities of its voice assistant.