Spam score en hausse après modification mineure de l’objet

Spam score rising after minor change to the subject

A recent development observed by specialists in professional email is making waves: a slight variation in the subject of an email can sometimes cause a notable increase in the spam score, leading... Read more »
Gmail renforce le filtrage des newsletters sans authentification DKIM

Gmail strengthens the filtering of newsletters without DKIM authentication

Recently, Google has intensified its filtering criteria for emails in Gmail, specifically targeting newsletters lacking DKIM authentication. This development means that emails without this digital signature are more often automatically classified as... Read more »
Campagnes Search Google modifie la correspondance exacte sur certaines requêtes commerciales

Search Campaigns: Google modifies exact match on certain commercial queries

For several weeks, many advertisers on the Google Ads Search network have noticed a significant change in the behavior of exact match. This evolution particularly affects commercial queries, where Google tends to... Read more »
Google Discover réduit la diffusion après 48 h sans nouveau signal d’engagement

Google Discover reduces distribution after 48 hours without new engagement signal

Google Discover can generate in a few hours a volume of visits that some sites take weeks to achieve through traditional search. However, this exposure can disappear as quickly as it appeared.... Read more »
Search Console vs GA4 écart de trafic amplifié depuis début du mois

Search Console vs GA4: traffic gap amplified since the beginning of the month

Since the beginning of the month, many site managers have noticed an increasingly visible traffic gap between Google Search Console and GA4. Clicks displayed in Search Console are increasing or remaining stable,... Read more »
Core Update hausse des impressions sans clic sur les requêtes informationnelles

Core Update: increase in impressions without clicks on informational queries

For several Core Updates, a phenomenon has been regularly observed in SEO analysis tools: impressions increase, but clicks stagnate or decline, especially on informational queries. Pages continue to appear in Google results,... Read more »
Manus & Meta

Manus joins Meta to accelerate the development of its autonomous AI agents

It is through an email sent to its users that the company Manus, specialized in autonomous artificial intelligence agents dedicated to professional operations, announces its integration into the Meta group. This step... Read more »
EmarketerZ

How to Optimize Your Salary Increase Request: Tips from an HR Director

Getting a salary increase can seem like a challenge for many employees. However, according to Pierre Audierne, HR Director and co-founder of the podcast “Ça vient des RH,” this process requires careful... Read more »

Pinterest’s challenge in the face of the rise of AI-generated content

Pinterest users are increasingly expressing their dissatisfaction with the proliferation of low-quality content generated by artificial intelligence on the platform. As Pinterest tries to balance user satisfaction with its business goals, this... Read more »

Energy impact of artificial intelligence: a nuanced assessment

The use of artificial intelligence, particularly generative models like ChatGPT, is sparking a debate about its environmental impact. While some believe that AI consumes an alarming amount of energy, others suggest that... Read more »